Sure, it begins with you and what you want to achieve. But then its all about engaging your audience - your customers, stakeholders, community. Who are they and what do they want? What are you offering that will engage them? This is where I come in.
Nor is a brand just a clever graphic. It has a big job to do: to tell a story with which your customers can connect. It provides the touch points along the way that bring the first purchase - and lays the groundwork for the next one.
And its design that makes it happen. Successful brands all employ insight into the customer experience. But the real difference comes by harnessing creativity and intuition, and investing in design thinking. A valuable, effective brand resonates with people, it communicates, and it tells a story.
I design and deliver tangible solutions that do just that.